Built on the concept conceived by creative director Jeremy Scott, the new flagship store Moschino, was inaugurated in June 2015. It houses the collections Moschino Couture women and men, swimwear, lingerie, perfumes and accessories. Halfway between some of the most traditional cores of Milan’s nightlife and the heart of the new Milan, the Piazza Gae Aulenti, the new Moschino boutique  in Corso Como (at the corner of Via Capelli) is an open space that covers over 120 square meters, delimited by large double height glazed facades. Inside, the white walls, the mirrors and the furniture elements in concrete, glass and metal that distinguish the basic decor, create a bright space, thought as “a blank canvas” aimed to work as the background to the collections.